You just developed a new 'Eat Healthy at Work' website for your organization.
Based on the diffusion of innovation model, which group will you want to target first?
Laggards.
Innovators.
Late majority.
Early adopters.
The Correct Answer is B
Based on the Diffusion of Innovation model, you would want to target Innovators first when launching a new product or service.
Innovators are those who want to be the first to acquire a new product or service.
They are risk-takers, price-insensitive, and are able to cope with a high degree of uncertainty.
Innovators are crucial to the success of any new product or service, as they help it to gain market acceptance.
Choice A, Laggards, choice C, Late majority, and choice D, Early adopters are not the groups you would want to target first according to the Diffusion of Innovation model.
Nursing Test Bank
Naxlex Comprehensive Predictor Exams
Related Questions
Correct Answer is D
Explanation
Pender focuses on helping people achieve higher levels of well-being.
It describes the multidimensional nature of persons as they interact within their environment to pursue health.
The model focuses on three areas: individual characteristics and experiences, behavior-specific cognitions and affect, and behavioral outcomes.
Choice A, perceived benefits to action.
Choice B, perceived barriers to action preventing the change.
Choice C, that the behavior will likely result in a positive outcome are all factors that can influence an individual’s decision to change behavior according to Pender’s model.
Correct Answer is D
Explanation
At each stage of life, there are different health problems and different preventative actions.
Healthy People 2020 has four overarching goals: Attain high-quality, longer lives free of preventable disease, disability, injury, and premature death; Achieve health equity, eliminate disparities, and improve the health of all groups; Create social and physical environments that promote good health for all; and Promote quality of life, healthy development, and healthy behaviors across all life stages.
Choice A is incorrect because age-related risks are a focus of Healthy People 2020.
Choice B is incorrect because age is considered when addressing health risks and preventative interventions.
Choice C is incorrect because each developmental stage has its own unique health problems and preventative actions.
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